Circle Of Trust is the Hermanus leg of My Most Trusted, hosted by Leon Lategan. A warm introduction is the only way to meet someone here. No bots, no spam, no cold outreach.
Circle Of Trust. When everyone in the circle gives introductions, everyone in the circle receives them.
In Hermanus the work starts with the businesses of the town and reaches further: inside the circle, when someone needs what you do, a member who knows you can say your name, and when Hermanus does not have the person you need, the circle is where you start asking.
Every club has an idea like this one, and it belongs to the place rather than to us. It is not a slogan we handed out.
Leon Lategan hosts Circle Of Trust in Hermanus. He is a conversion optimisation specialist and business coach with more than thirty years of building businesses: he founded the digital agency Purple Cow and sold it to Yellow Pages in 2012, and he was chief executive of Independent Online (IOL). He was a judge of Africa's Business Heroes, the Jack Ma Foundation's competition, in 2022, 2023 and 2024, and he runs business workshops for Hermanus business owners.
Leon Lategan is a real person in Hermanus, not a logo. That is the point. Somebody has to know both people for an introduction to be worth anything.